| VOA 商务英语 lesson48 |
| 文章来源： 文章作者： 发布时间：2005-05-04 字体： [大 | 中 | 小] |
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Dialog 1:
Market(v/n)
M: Do you plan to market your software in China?
F: No, at first in America, the game market is big there.
M: the language is not an issue?
F: no, the game is all visual, the manual will be translated into English.
M:Why is the US a big market for games?
F: The installed base of computers(电脑装机量) is much larger, it’s huge.
M: so the sales potential is greater.
F: at this time, it’s far greater in the US.
M:where does Ms.Chen to plan to market the game?
F: In the US.
Dialog 2:
License the Game
M: Are you planning on opening an office in the US.
F: I don’t think so, I think we’ll license the game.
M: you want an US firm to publish and market the game in the US.
F: It’s too expensive for us to establish a presence in the US.
M: but if you do, your profits will be greater in the long run.
F: but our company is small and short on money.
M: so licensing is a relatively inexpensive way to enter a market.
F: we’ll get a smaller return on each sale but our risk would be less.
Q:What is an inexpensive way to enter a market
A:licensing the game!
Dialog 3:
Licensee(被许可人)
M: licensing will also help you protect your product.
F: In what way?
M: The licensee will want to protect his investment, so…
F: so he will make sure that no one infringe on our right.
M:absolutely, the licensee will look out for your best interests.
F: and his best interest too.
M: You’ll have your intellectual property protected.
F: thanks to the licensing.
Q: Who will look out for the product?
A:The licensee!
Small Talk(选择)
n We have to schedule a meeting .
n Well , we have time…
n I prefer a meeting on Tuesday Morning.
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